Learn more about pashmina:

The name comes from Persian ‘pasmina’, meaning “made from wool” and literally translates to “Soft Gold” in Kashmiri. Pashmina came to be known as ‘cashmere’ in the West because Europeans first encountered this fibre in Kashmir. Unfortunately today many sellers and manufacturers wrongly use the name pashmina for any long scarf or shawl made from any type of fibre including synthetics. True pashmina wool comes from a distinct breed of the cashmere goat; namely the Changthangi or Kashmir Pashmina goat from the Changthang Plateau in Kashmir region.

The price of a real pashmina shawl is due to the amount of expert craftsmanship that goes into creating each shawl and the rarity of the pashmina wool - the wool used in an authentic pashmina comes from the Changthangi breed of goat and this breed constitutes less than 0.1% of global cashmere production.

The approximate craft time put into producing a single pashmina stole (70x200cm) is 180 hours!

Thanks for reading about genuine pashmina! Purchase one today, while stocks last!